The 1Butterfly Conservation Initiative
One small promise. A world of difference.
A butterfly is a small thing. But its presence can tell us something much bigger about the world around us.
Across the world, butterfly populations and habitats are under pressure. Urbanisation, habitat destruction, intensive agriculture, pesticides and climate change are making survival increasingly difficult for many species.
Scientific research has documented significant declines in several regions. In the contiguous United States, butterfly numbers declined by an estimated 22% between 2000 and 2020. In Europe, 15% of assessed butterfly species are now threatened with extinction.
We believe the natural world deserves a place in the future we are building.
Our promise
We commit 0.5% of our profits to butterfly conservation projects around the world. Through this commitment, we aim to support organisations and projects working to:
- Protect and restore natural butterfly habitats.
- Grow native plants that provide food and breeding grounds.
- Support research and monitoring of butterfly populations.
- Protect threatened butterfly species.
- Encourage biodiversity awareness and conservation education.
Why butterflies?
Butterflies are more than beautiful visitors to our gardens. They are part of interconnected ecosystems, contribute to pollination and provide valuable signals about the health of the environments they inhabit.
Their survival depends on something surprisingly simple: having the right plants, habitats and conditions to complete their life cycle. Protecting butterflies means protecting the ecosystems they depend on.
From one idea to a bigger purpose
1Butterfly was created around the idea that one small thing can take flight and become something extraordinary. Our conservation commitment comes from the same belief.
As we build technology for tomorrow, we want to contribute to protecting the natural world we share today.
Every contribution matters
We will publish our conservation contributions and the projects we support, so that our commitment remains transparent and accountable.
Because building the future should also mean protecting what makes our world worth living in.
One butterfly. One promise. A better future.